How Amazon Sellers Combat Rising Ad Costs
Smaller advertisers can remain competitive by placing a maximum cost for a specific keyword on Amazon's "suggested bid" mechanism. But a key overlooked metric to a successful ad campaign is relevancy...
View ArticleAmazon’s Review System Is Not Broken
Amazon’s review model has been through many upgrades and bolt-ons. It was once easy for sellers to buy reviews and entice customers to leave 5-star feedback, but no more. The post Amazon’s Review...
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